Marketing, advertising, lead generation; it’s all just different wording that means the same thing. It paints a picture to convince a potential customer that they need what you have, even though they may not fully understand, yet, why they need it. …like when diet soda’s want to pretend there’s no sugar in your drink.…
Written by guest writer, Coach Jay Breitlow Wayne Dyer died August 2015 – and not long before he died I was fortunate enough to see him speak in person. I never met the man face-to-face, but through his writings I felt like I knew him deeply. As if he was speaking directly to me through…
A provocative question for sure, so before I get even more hate mail than I already get …… 🙂 Let me explain the context for this question. There is no question in my mind that B.J. Palmer was a phenomenal leader and led the chiropractic profession through some dark and tumultuous times. There…
Imagine walking into a Broadway show, a professional sporting event or an entertainment venue of some form and watching lifeless uninspired people going through the motions of their performance. How would you feel? Would you be excited? Would you be inspired? Would you feel like telling your friends about it and referring others to the…
Rule of Thumbs are a very common practice in the area of valuing businesses. Many times we hear clients ask us what the difference between our specialized chiropractic practice valuations and the “standard chiropractic practice valuation formulas” or rules of thumb that we hear about. Rule of Thumbs are largely errant and inaccurate in all…
In previous blogs I have gone over the $1,000,000 associate error I made, and laid out the single biggest issue in creating a win-win associate arrangement …… Finances. If you have not read either of those, I strongly suggest you go there now and read them first to get a frame of reference, and…
This is the first in a two part series dedicated to helping senior docs and future associates avoid getting dragged down into ASSOCIATE HELL. You know that place where no one wins and everyone loses… The place where people leave in the middle of the night with a bunch of photocopied files and setup…
In a recent study published in one of the chiropractic journals they were reviewing the average number of hours chiropractors in North America worked as well as how many weeks per year they worked! I was not terribly surprised by the number of hours the average D.C. worked (37) but was a bit surprised by…
“Oh you poor thing! I have some Advil in my purse if you want some?” said the well meaning but highly misguided CA behind the desk. “Yup, the doc will see you now,” said another. “Yuck. I’m feeling so crappy right now, I can totally relate to how you’re feeling!” said a third…
“It is called a what coach?” my new wide eyed business owner client asked. “ A P&L Statement” I replied. “You know, a profit and loss statement.” “Not really sure what that is but I am guessing we don’t have one.” She replied somewhat sheepishly. “No actually we do have those” her business partner…
A 5200% ROI Case Study on Dr. Jay Breitlow, by Dr. Jay Breitlow When was the last time you had an investment with a Return on Investment of 5,200%? I hear you, a return on my investment of 5,200%?!??! I don’t believe it and I won’t read any further. But before you close your…
There are two lies “they” like to tell you about getting rich. Number 1: You need to be a Millionaire to be considered rich. Number 2: You need multiple sources of income to get rich. Let’s take the next 5 minutes to deconstruct these fallacies. You Don’t Need A Million Dollars to “Make It” …
Guest written by associate coach: Dr. Jay Breitlow I don’t know of any human BEing that can rival the impact on setting AND achieving a vision in life, not to mention a nation, quite like Benjamin Franklin had in the formative years in the United States. The man quite literally was the glue that held…
Every morning all of us get up and face a new day. For some that’s a more daunting task than for others, depending on what is going on in our lives. Everyone has their own way in going about their lives. Different routines. Different eating habits. Running out the door at a slightly different time…
Guest Written by: Coach Jay Breitlow When is the last time you took the pulse of how much you charge for your services? If it was yesterday, please promptly push the little “x” button in your browser and move along. You are spot on. But if you haven’t adjusted prices this week –…