Revenue is revenue, whether it comes from new patients or existing ones. And it’s been proven that it costs 5x more to acquire a new patient rather than retaining an existing one. Therefore the path of least resistance (and maximized profits) lies in harvesting the gold in your own backyard. Let’s take a look…
Be Careful what you wish for – you might just get it. “I want a million dollars!” Ever heard somebody say that? Chances are the Universe left them with just that –Wanting. One. Million. Dollars. The upgraded statement would be a statement of conscious creation: “Thank you {God} for giving me the mind and desire…
We’ve all been there. Despite our best intentions to simplify our lives with technology sometimes the technology fails. It locks up. It shuts down. It becomes selective in what it will allow you to see or do onscreen. Videos won’t play. Movies won’t download and that little rainbow wheel spins in what must be the…
Dr. Tom Preston’s Philosophy interview on the On Purpose series. A story of how Dr. Tom got into this profession and the lessons learned over the journey. Click Here to Listen to the interview or click here to download source: On Purpose Chiropractic Interviews
If you are reading this post right now I can guarantee one thing about you: You Are a Leader. To lead simply means “to show the way,” and all of us are doing this in SOME facet of our life. Whether it is by leading a team in business or by being a parent and…
They say Leaders are Readers. That’s why I am in the midst of 3 books at the moment: 1) An Autobiography of Benjamin Franklin 2) The Biography of Elon Musk 3) Leaders Ask Great Questions by John C Maxwell The aim of all 3 of these books is for me to expand my role as…
Anything you are currently seeking in life, right now, is in the hands of another person. If you are looking to grow your wealth through your practice, the income flows from the pockets of others as you trade your service. If you are in the market for a new car, that too, will be coming…
As a young D.C. I found myself sitting in a breakout room at a very prestigious seminar program drinking in the wisdom from the “expert” on stage who was passionately telling us how to attract new clients to our offices. I was taking copious notes and sitting on the edge of my seat as I…
Look, nobody outside of Hollywood really looks their best on camera. It’s awkward filming a video of yourself, but I believe it can do great things for your chiropractic marketing if you’re willing to brave the front-facing camera on your iPhone. Here are 7 reasons why you need to get over your camera shyness and…
This past fall Nature Valley promoted National Rediscover Nature Day with the hashtag#Rediscovernature all over Social Media. The granola bar company made a video promotion encouraging human beings to get outside with 1 simple question asked to 3 generations: “What did you like to do for fun as a kid?” After the GenX Mom and…
Whether you’re competing with 30 other chiropractic offices in your city, or you’re the only one in town, you need a way to make noise and be noticed. People LOVE coming together and sharing an experience with others, which is why you should make it easy for them to be able to do so. “Chiropractic…
YOU YOU YOU YOU YOU Alright now that I have annoyed you and yet hopefully also got your attention let me try and explain …… before I get hate mail and all those nasty posts on Facebook telling me how I don’t know anything etc. It has been written through the ages that our lives…
Choose your 5 closest friends wisely I admit it, I hadn’t read anything consciously by Jim Rohn, for time eternal. Turns out that subconsciously his stuff seeps into “good stuff” if you read enough. Ever read Tony Robbins or seen his TED talks? There is Jim Rohn in there. Ever heard these quotes:“We must all…
The times are changing, the workforce is aging and by the year 2025, the “Gen Y” will make up 75% of the workforce. This means the digital age will be alive more than ever, and speed, flexibility and adaptability will be needed to keep up with the trends. This is a time where it is…
I don’t remember seeing “must be able to run efficient and effective education systems” on the sales pamphlets encouraging me to invest in my chosen career of chiropractic. I don’t remember seeing “must be able to recruit, train and inspire a dedicated team” on those pamphlets either. I don’t remember seeing “must be able to…