Look, nobody outside of Hollywood really looks their best on camera. It’s awkward filming a video of yourself, but I believe it can do great things for your chiropractic marketing if you’re willing to brave the front-facing camera on your iPhone. Here are 7 reasons why you need to get over your camera shyness and…
This past fall Nature Valley promoted National Rediscover Nature Day with the hashtag#Rediscovernature all over Social Media. The granola bar company made a video promotion encouraging human beings to get outside with 1 simple question asked to 3 generations: “What did you like to do for fun as a kid?” After the GenX Mom and…
Whether you’re competing with 30 other chiropractic offices in your city, or you’re the only one in town, you need a way to make noise and be noticed. People LOVE coming together and sharing an experience with others, which is why you should make it easy for them to be able to do so. “Chiropractic…
YOU YOU YOU YOU YOU Alright now that I have annoyed you and yet hopefully also got your attention let me try and explain …… before I get hate mail and all those nasty posts on Facebook telling me how I don’t know anything etc. It has been written through the ages that our lives…
Choose your 5 closest friends wisely I admit it, I hadn’t read anything consciously by Jim Rohn, for time eternal. Turns out that subconsciously his stuff seeps into “good stuff” if you read enough. Ever read Tony Robbins or seen his TED talks? There is Jim Rohn in there. Ever heard these quotes:“We must all…
The times are changing, the workforce is aging and by the year 2025, the “Gen Y” will make up 75% of the workforce. This means the digital age will be alive more than ever, and speed, flexibility and adaptability will be needed to keep up with the trends. This is a time where it is…
I don’t remember seeing “must be able to run efficient and effective education systems” on the sales pamphlets encouraging me to invest in my chosen career of chiropractic. I don’t remember seeing “must be able to recruit, train and inspire a dedicated team” on those pamphlets either. I don’t remember seeing “must be able to…
There’s a saying that goes, “every master was once a disaster”. You have to go through the tough lessons to find out what works for you and what doesn’t, because we don’t know what we don’t know. You’re going to spend money on marketing that doesn’t pay off. You’re going to be unrealistic about how…
Craigslist and Ayn Rand might be integral to creating your perfect team. At least that’s my winning formula for building my bench of “A players”. Creating – or if you prefer a better word – attracting, the perfect team can feel like going round and round a turnstile for many small business owners. Somebody great…
“How you start your day is how you start your life” – Drew Canole Studies show the most successful people all have systems for starting their day so they are equipped to take on the world. In order to create an authentic morning routine for your own successful day, you must assess what makes you…
“Birds of a feather tend to flock together” is the old cliche and I have found it to be very true in my life. Therefore if you enjoy the people you are working with in your practice, does it not make sense to attract more of those same people into your practice? Now if you…
As I travel and consult with chiropractors I am continually amazed by how few of them understand the concept of “cluster booking!” Cluster booking is actually based on a construct in quantum physics called harmonic resonance! What the construct of harmonic resonance states is that different aspects of matter have varying energy “signatures” or harmonic bands…
“That’s not what I meant!” Ever said that to your spouse before? Perhaps twice today? Even the best intentioned of words sometimes come out sideways. Or on Monday’s sometimes they all come out in Greek. Classic in marriages is the old: “You are not listening to me!” Which prompts you to think to yourself, I…
The idea of being able to generate new chiropractic practice members while sitting in the comfort of your office, hiding behind a computer screen is VERY attractive to many people. …but does it work? I put $100 into a facebook advertising campaign with a Calgary doc to find out. The goal was to see how…
The study of history teaches us that every influential leader that has made an impact on humanity to date has had an advisor or advisors to give them council and advice when making decisions about the most optimal course of action in their life or business. This practice dates back to earliest recorded history and…