In this video I’d like to share my tips for content marketing during the Coronavirus crisis. At the time of recording this, in April 2020, we’ve got to be conscious when marketing our businesses that we’re creating content that’s appropriate for these current times.

Of course, the goal of any content for a business is to build an audience and presumably make sales. Right now, the reality is most people are not in buying mode, but if you follow these rules you can still ensure that your content is relevant and will make sales long into the future, while at the same time still being suitable for today’s climate.

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  1. Remove the focus blocks that stop you from getting traction on new patient growth.
  2. Create a Business Lifestyle Intention Sheet that will allow you to reverse engineer the exact amount of money you need to make, the exact amount of patients you need to see and start to reduce the gap on your dream lifestyle. (not a cookie cutter method).
  3. Create a plan to reduce your hours by 33% so you can commit to yourself, your hobbies and your family again without sacrificing revenues.
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