Having a chiropractic business is an amazing thing, you get to make a living by helping others and doing the things you love. But even the best businesses have their downsides.

I see a lot of people in chiropractic talking about how they love their practice, but they hate the business side of things. This is a fair point, after all, we didn’t sign up to be marketers or salespeople. But the truth of the matter is that these parts of the business are just things that we have to do, there’s really no way around it.

In this video I talk about how you can motivate yourself through the boring and painful parts of your business by linking them with your core values.

Since we’re not going to be able to avoid marketing, we have to find ways to get ourselves to do it. So how can you create motivation for yourself to do the parts of the business that you hate? The key is to tie your core values to various tasks to make them into things that you enjoy.

Everyone has something that they’re working for, it can be family, friends, or even just the money. These are the things that keep us going and make us happy in life. The key to giving your job purpose is to tie it back with your core values.

If you don’t enjoy marketing, think about the people it will help, think about how it helps your family, or if your motivation is money, think about the capital that it generates.

It’s a simple, but effective, strategy. The more and more you associate these jobs with the things you love, the more you’ll start to find enjoyment from the jobs themselves.