Lots of people in business talk about the importance of client retention, and it’s true, learning to keep your current clients happy is crucial to business success.

But in order to run a sustainable business, you need a way to keep bringing in new clients as well.

And in the current age, there’s one aspect of any business that needs to work if you want any chance of doing this reliably.

Your online reputation.

Managing your online reputation is everything, but unfortunately, many people don’t even realize what their business looks like online.

In this video, I talk about how you can use Google My Business to help improve your online reputation and bring in new clients.